“Are You Ready” (1970) – Pacific Gas and Electric * Written by Charles Allen and John Hill * 45: “Are You Ready?” / “Staggolee” * LP: Are You Ready * Label: Columbia * Produced by John Hill
This Jesus-rock track became a 1970 #14 Billboard hit for the LA multiracial soul rock outfit Pacific Gas and Electric (who would need to change its name to PG&E by 1972 to avoid ire from the real life utility company.) The song begins by acknowledging the Vietnam War and ecological concerns (“There’s rumors of war/ Men dying and women crying/ If you breathe air you’ll die”) before stirring up a fuzzed out gospel choir frenzy. The end was nigh, warned the record, and the message must have resonated. The group featured lead vocalist (and Arthur Lee lookalike) Charlie Allen along with former James Gang guitarist Glenn Schwartz, who was likely responsible for their Godward tilt, having been converted to Christianity by street preacher Arthur Blessitt. (Known back then as the “Minister of Sunset Strip,” Blessitt is now remembered for having carried a cross through every nation of the world.) Did Schwartz feel sold out by the album cover? Did God rock, already popular at the time, really need sex to sell it? The 45 for “Are You Ready” gives co-billing to the Blackberries, a group of backup singers associated with the Motown label’s LA studio.