“Mandom – Lovers of the World” (1970) – Jerry Wallace

“Mandom – Lovers of the World” (1970) – Jerry Wallace * Written by Howard Cain and Mat Cain * Japan 45: “Mandom – Lovers of the World”/”Glory of My Woman” * Label: Liberty

Here’s a curious addition to the country pop singer Jerry Wallace’s resume, which also happens to be the biggest selling record of his career: a 1970 Japan-only jingle single that featured Charles Bronson on the sleeve. It was the soundtrack to a commercial for an aftershave called “Mandom,” starring Bronson as an urbane action figure who rewards himself at night by splashing the product all over himself like victory champagne. As he does this, Wallace gives the following lyrics one hundred-and-ten percent: “All the world loves a lover/All the girls in every land-om/And to know the joy of loving/Is to live in the world of Mandom.”

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