“Da Ya Think I’m Sexy” (1978) – Rod Stewart * Written by Rod Stewart and Carmine Appice * 45: “Da Ya Think I’m Sexy” / “Scarred and Scared” * LP: Blondes Have More Fun * Produced by Tom Dowd * Label: Warner Bros.
With “Da Ya Think I’m Sexy,” Rod Stewart materialized as a fully-committed creature of mass appeal, becoming a paridigmatic music biz example of one who surrenders all hip credibility to do so. Although the chart-topping song rode the disco bandwagon with abandon, another aural aspect qualified it as classic late-seventies time capsule fodder: the opening five notes in its main synthesizer riff sounded like a reshuffling of the alien tones from Close Encounters of the Third Kind. This association had preteens hooked – if only subconsciously – the moment they heard those notes streaming through their transistors. The popularity of “Da Ya Think I’m Sexy” eventually brought attention to its chorus’s similarity to a song called “Taj Mahal” by Jorge Ben – a Brazilian radio hit Stewart admitted to having heard in Rio de Janeiro. A reroute of “Sexy’s” profits to UNICEF averted a legal mess. In his autobiography, though, Stewart admitted to intentionally mimicking the string arrangement in Bobby Womack’s “If You Want My Love (Put Something Down on It)” (1975) for his opening synthesizer riff, knowing that arrangements couldn’t be copyrighted.